Overview
Miracle Heights Senior Living is a 45-bed residential care facility in the quiet neighborhood of Happy Valley, OR. Leonard and Millie, the owners of the facility, reached out to me to revamp their outdated and broken website.
The Solution
My goal was to migrate them to a more user-friendly CMS system, Wix Studio, that would allow them to make changes on their website themselves without needing to hire an onsite developer; to ensure that their online visitors are able to use their website with ease; and to generate more inquiries.
The Challenge
They started their website on WordPress. However, without a developer on-site and no contact with their former website developer, they didn't realize that their site has been down for a couple of months as their backend system and many installed plugins were outdated and conflicting. This made the website very slow and to show some white screen pages. As a result, online visitors were not able to use their website properly and they didn't get any inquiries from it.
The Process
PHASE 01: Organization and Collection of Assets
To begin the project, I downloaded and copied all the web copy and images that they had on their website. I also gathered essential brand assets, such as logos, color palettes, and fonts, to ensure consistency throughout the website.
PHASE 02: Design and Development
I first started of with laying out the copy and designing the pages in Wix Studio. I then made sure that the elements and sections are easily editable by using dynamic elements / pages for sections that "repeat" and need "editing" on-the-fly when needed. I also incorporated 2 Forms: One for applicants, another for Inquiries. These allowed separation for the two leads they are targeting (new employees and new residents).
PHASE 03: Testing and Launch
After all the pages where designed, I made sure that the meta and alt tags were optimized, all the links and buttons are pointing to the right destination, and that they were receiving the inquiry form submissions via email, the owners gave me the green light and we went live!
The Results
Right after the website has been published, Miracle Heights received 4 job applicants and 1 form inquiry. The owners were really excited and happy with the result.
Let's Get Connected!
Oregon-based, available across the country online and ready to work. Have a project in mind? Shoot me a message!
