Overview
High Desert Spores store offers a variety of mushroom spores and strains. They have over 40 strains to choose from and they're always working to expand their collection.
The Challenge
They aim to be one of the premium quality vendors in the mushroom industry by boosting, however, due to having a slow and outdated website they knew that they needed a revamp to lift their image and increase their conversions.
The Solution
Don and Kathy initially onboarded me to only revamp their website, however, after digging down on their socials and goals they realized that they also needed help with improving their social media awareness. I helped them achieve both by...
The Process
PHASE 01: Reconstructing their website
The project began by conducting a comprehensive audit of the existing website, identifying areas for improvement such as outdated design, poor mobile optimization, and slow loading times. The new website was designed to be visually appealing, easy to navigate, loaded fast, and informative. Clear calls-to-action were prioritized, optimized product pages, and implemented a seamless checkout process.
PHASE 02: Social Media Optimization
Social media channels were optimized to increase engagement and brand visibility. A consistent brand voice and visual style were developed across all platforms. A content calendar was created to ensure regular posting of high-quality content, including product highlights, educational content, and behind-the-scenes glimpses.
PHASE 03: Social Media Management and Marketing
Targeted social media marketing campaigns were executed to attract new customers and drive sales. While I managed the organic side of their socials (developing and producing content and scheduling and posting those on their socials), I partnered up with a media buying specialist to reach a wider audience. Key metrics such as click-through rates, engagement rates, and conversion rates were tracked to measure the success of campaigns and make data-driven adjustments.
The Results
They had increased their revenue by over 20% by deciding to fix their usability of their website and re-engaging their audience on social with customized content published on auto-pilot that looks consistent and on brand — saving them time and energy to focus on more important things.
Let's Get Connected!
Oregon-based, available across the country online and ready to work. Have a project in mind? Shoot me a message!
